🚀 What is Post-Launch Monitoring?
Post-Launch Monitoring involves overseeing website performance after it goes live. It ensures all elements function as expected and optimizes the site to meet SEO best practices.
🔍 Why is Post-Launch Monitoring Important?
This process is critical for identifying and fixing issues that might affect a site's search engine visibility and user experience. It helps maintain site health and improve overall performance.
⚙️ How Does Post-Launch Monitoring Work?
- Monitor the website's indexing status to ensure pages are visible to search engines.
- Check site speed to maintain fast loading times, enhancing user experience and search rankings.
- Evaluate mobile usability to ensure the site functions well on all devices.
- Implement necessary technical fixes to address issues detected during monitoring.
✅ Best Practices for Post-Launch Monitoring
- Regularly check site's indexing status and fix any crawl errors promptly.
- Optimize site speed to enhance both user experience and SEO.
- Ensure mobile usability is a focus to reach a broader audience.
- Continuously look for and fix technical issues that could affect performance.
🛠️ Useful Tools for Post-Launch Monitoring
- Google Search Console – for tracking indexing status and troubleshooting indexing issues.
- PageSpeed Insights – for analyzing and optimizing site speed.
- Mobile-Friendly Test – to check mobile usability.
- Screaming Frog – for performing technical SEO audits.
📝 Key Takeaways
- Post-launch monitoring is essential for maintaining website performance and SEO health.
- Regular checks on indexing, speed, and mobile usability are critical.
- Implementing technical fixes ensures the sustained performance of the site.