SEO Tools — 47 terms

SEO Tools is the index of platforms and utilities used in the discipline — keyword research, auditing, rank tracking, backlink analysis, content optimization, AI search visibility, and analytics.

47 termsLast updated May 19, 2026

AccuRanker

Also: Rank tracking software, Keyword rank tracker

Beginner

Ahrefs

Also: SEO tool, backlink checker

Beginner

AlsoAsked

Also: Also Asked, PAA Tool

Beginner

AnswerThePublic

Also: Question Explorer, Keyword Question Tool

Beginner

Bulk HTTP Header Checker

Also: HTTP Header Analyzer, Bulk Header Inspector

Intermediate5 related

Clearscope

Also: Content optimization tool, Semantic analysis platform

Beginner

Disavow Tool

Also: Google Disavow, Backlink Disavowal

Intermediate3 related

Fathom Analytics

Also: Fathom, Privacy Analytics

Beginner

Frase

Also: Frase.io, AI content tool

Beginner

GTmetrix

Also: website speed test, performance analysis tool

Beginner

Google Trends

Also: trends analysis, search trend analysis

Beginner4 related

Hotjar

Also: heatmap tool, session recording software

Beginner

HubSpot AI Search Grader

Also: AI Search Visibility Tool, HubSpot Search Grader

Beginner

KeywordTool.io

Also: KeywordTool, Keyword Tool

Beginner

Knowatoa

Also: Citation Optimization Tool, AEO Measurement Platform

Beginner

Lighthouse

Also: Google Lighthouse, Web Performance Analyzer

Beginner4 related

Log Analyzer

Also: Server Log Tool, Log File Analyzer

Intermediate4 related

Majestic

Also: Majestic SEO, Majestic.com

Beginner

MarketMuse

Also: Content Optimization Tool, Content Strategy Software

Beginner

Microsoft Clarity

Also: Clarity by Microsoft, Microsoft Clarity Analytics

Beginner

Mobile-Friendly Test

Also: Mobile Usability Checker, Responsive Design Test

Beginner4 related

Moz Pro

Also: Moz SEO Tool, Moz Analytics

Beginner

NeuronWriter

Also: AI content generator, SEO content assistant

Beginner

Nightwatch

Also: SEO rank tracker, local SEO tool

Beginner

Otterly.ai

Also: Otterly, Otterly AI

Beginner

PageSpeed Insights

Also: Google Page Speed Tool, Website Speed Analyzer

Intermediate4 related

Peec.ai

Also: Peec AI, Peec

Beginner

Plausible Analytics

Also: Plausible, Privacy Analytics

Beginner

PostHog

Also: Product Analytics Tool, Event Tracking Software

Beginner

Profound

Also: AEO analytics tool, brand visibility tracker

Beginner

Rich Results Test

Also: Structured Data Testing Tool, Rich Snippet Validator

Intermediate4 related

Robots.txt Tester

Also: Robots.txt Validator, Robots.txt Analyzer

Intermediate4 related

SE Ranking

Also: SE Ranking Tool, SE Ranking Software

Beginner

SEO Audit

Also: website audit, site analysis

Intermediate4 related

SEO Tools

Also: SEO software, Search Engine Optimization Tools

Beginner4 related

SEO Writing Assistant

Also: writing assistant, content optimization tool

Intermediate4 related

Schema Markup Validator

Also: Structured Data Validator, Schema Testing Tool

Intermediate4 related

Screaming Frog SEO Spider

Also: Screaming Frog, Screaming Frog Spider

Beginner

Search Console

Also: Google Search Console, GSC

Beginner4 related

Semrush

Also: SEMrush Tool, SEMrush Platform

Beginner

Site Audit

Also: website audit, SEO audit

Intermediate3 related

Sitebulb

Also: SEO crawler, website auditor

Beginner

Surfer SEO

Also: Surfer, Content Optimization Tool

Beginner

URL Inspection Tool

Also: URL Analyzer, URL Checker

Intermediate5 related

Ubersuggest

Also: Ubersuggest SEO tool, Neil Patel Ubersuggest

Beginner

WebPageTest

Also: WPT, Web Performance Test

Beginner

Wincher

Also: keyword tracking tool, SEO rank tracker

Beginner