🧩 What is Open Graph: og:url?
The Open Graph og:url tag is an HTML attribute used to specify the canonical URL of your web page when shared on social media platforms. It ensures that links shared, regardless of the tracking parameters, point back to the original content.
⭐ Why is og:url Important for SEO?
Using the og:url tag helps maintain consistency in the URL shared across social media, ensuring that all social engagements are linked to the correct page. This consistency supports improved tracking of social media traffic and helps mitigate the issue of duplicate URLs.
⚙️ How Does og:url Work?
- Add the og:url tag within the head section of your HTML document.
- When your content is shared, the platform uses this URL to confirm and display the correct page.
- This process helps consolidate link equity by pointing all variations of the shared URL to the canonical version.
📌 Examples of og:url Usage
- Setting og:url to 'https://example.com/blog' when shared across different platforms ensures that all traffic is directed to the canonical blog page.
- Using og:url for campaign URLs with tracking parameters ensures uniformity in shared link destination.
✅ Best Practices for og:url
- Always set the og:url to the canonical URL of your page.
- Ensure that all metadata tags on the page correspond to the URL specified in og:url.
- Regularly test and validate your og:url setup using social media sharing diagnostics tools.
🔍 Related SEO Terms
📝 Key Takeaways
- The og:url tag specifies the canonical URL of your content for social media sharing.
- Proper implementation ensures consistent URL sharing and mitigates duplication issues.
- og:url helps maintain accurate social media performance tracking.