Category
Metrics — 28 terms
Metrics are the numbers that matter — organic sessions, ranking positions, click-through rate, conversion rate, and the leading indicators that show whether SEO work is paying off.
404 Rate
Also: Page Not Found Rate, 404 Error Rate
Average Engagement Time
Also: Average Time on Page, User Engagement Duration
Average Pages per Session
Also: Pages per Visit, Session Page Count
Average Position
Also: Search Ranking Position, SERP Position
Bounce Rate (GA4 Modeled)
Also: GA4 Bounce Rate, Modeled Bounce Rate
Branded vs Non-Branded Traffic
Also: Brand Traffic vs Generic Traffic, Branded Search vs Non-Branded Search
Citation Flow
Also: Majestic metric, Link Strength Metric
Click-Through Rate (CTR)
Also: CTR percentage, Click Rate
Conversion Rate (CVR)
Also: Conversion Ratio, CV Rate
Core Web Vitals Score
Also: CWV Score, Web Vitals Metrics
Cumulative Layout Shift (CLS) Metric
Also: Layout Stability Score, Page Layout Shift
Domain Authority
Also: DA, Website Authority
Engagement Rate
Also: User Interaction Rate, Engagement Ratio
Exit Rate
Also: Page Exit Percentage, Exit Percentage
Goal Conversion Rate
Also: Conversion Rate, Goal Completion Rate
Impression Share
Also: Search Impression Ratio, Visibility Share
Index Coverage %
Also: Crawl Coverage Rate, Indexed Pages Percentage
Interaction to Next Paint (INP) Metric
Also: Next Paint Interaction Metric, INP Performance Indicator
JavaScript Error Rate
Also: JS Error Rate, JavaScript Failure Rate
Largest Contentful Paint (LCP) Metric
Also: LCP Performance Metric, Contentful Paint Measurement
Page Authority
Also: PA, Page Rank
PageRank
Also: Google PageRank, Link Analysis Score
Pageviews per Session
Also: Sessions per Pageview, Average Pageviews per Visit
Scroll Depth
Also: Page Scroll Percentage, Scrolling Engagement Rate
Search Visibility
Also: SERP Visibility, Search Engine Visibility
Spam Score
Also: Moz Spam Score, Spam Rating
Time to First Byte (TTFB) Metric
Also: First Byte Time, TTFB
Trust Flow
Also: Majestic Trust Flow, Link Trust Score