Anchor Text

📎 What is Anchor Text?

Anchor text is the clickable text in a hyperlink. It tells users and search engines what the linked page is about. Using relevant anchor text helps search engines understand your site's content and improves SEO.

⭐ Why is Anchor Text Important?

Anchor text influences how search engines interpret the context of a link. Well-optimized anchor text can boost rankings for target keywords, while over-optimized or irrelevant anchor text can trigger penalties.

✅ Anchor Text Best Practices

• Use descriptive, relevant keywords.
• Avoid over-optimization and exact-match spam.
• Mix branded, generic, and keyword-rich anchor text.
• Keep anchor text natural and user-friendly.

🔍 Related SEO Terms

• Backlinks
• Link Profile
• Internal Linking
• Referral Traffic

📚 Learn More About Anchor Text

• Moz: Anchor Text Guide
• Ahrefs: Anchor Text
• SEMrush: Anchor Text
• Search Engine Land: Anchor Text
• Backlinko: Anchor Text

📝 Key Takeaways

• Anchor text is the visible, clickable part of a link.
• Relevant anchor text helps SEO and user experience.
• Avoid keyword stuffing and keep anchor text natural.