Curated
Free Google SEO Tools
Every Google-provided SEO utility, ranked by what we actually use
The free SEO tools Google publishes — Search Console, Lighthouse, PageSpeed Insights, the URL Inspection tool, and the rich-results testers — handle most of what an in-house SEO team needs day-to-day. We use every tool on this list inside client retainers.
The tools
Search Console
Explore the features and benefits of Google Search Console, a crucial tool for tracking your site's SEO performance and improving your search presence.
Lighthouse
Learn about Lighthouse, a powerful SEO tool used to improve the quality, performance, and SEO of web pages. Discover its key features and how it can enhance your website's visibility.
PageSpeed Insights
Discover how PageSpeed Insights helps analyze website performance, improve load times, and enhance user experience for better SEO results.
URL Inspection Tool
Explore the URL Inspection Tool, its importance in SEO, and how to leverage it for effective website analysis and optimization.
Mobile-Friendly Test
Discover the importance of mobile-friendly websites for SEO. Learn how to use the Mobile-Friendly Test to optimize your site's mobile usability and boost user engagement.
Rich Results Test
Discover how to use Google's Rich Results Test to verify your structured data and enhance the appearance of your site's search results.
Schema Markup Validator
Discover the features of the Schema Markup Validator, a critical tool for testing and validating structured data to enhance your site's search visibility and rich results.
Robots.txt Tester
Discover how the Robots.txt Tester helps you manage web crawler access to your site and ensure your SEO is on the right track.
Disavow Tool
Learn about the Disavow Tool, how it helps manage toxic backlinks, and its role in maintaining a healthy link profile for better SEO performance.
Google Trends
Explore how to utilize Google Trends for keyword research and content planning to enhance your SEO strategy. Learn the basics, significance, and tools for beginners.
Bing Webmaster Tools
Discover Bing Webmaster Tools, a powerful suite for beginners to improve site visibility, analyze SERPs, and optimize SEO performance in Bing.
Want our team to actually use these for you?
Tools are a means; outcomes are the work. Book a 15-min call to walk through your stack — we'll show what's worth adding and what's not.
Book a 15-min call