Curated
Web Analytics Tools
Privacy-focused, behavior-rich, and free alternatives to Google Analytics
Web analytics tools measure traffic, behavior, and conversions. Most teams default to Google Analytics 4 plus Search Console; specialized analytics (Plausible, Fathom for privacy, Microsoft Clarity / Hotjar for behavior, PostHog for product) extend visibility into specific question types.
The tools
Search Console
Explore the features and benefits of Google Search Console, a crucial tool for tracking your site's SEO performance and improving your search presence.
Bing Webmaster Tools
Discover Bing Webmaster Tools, a powerful suite for beginners to improve site visibility, analyze SERPs, and optimize SEO performance in Bing.
Microsoft Clarity
Microsoft Clarity is a free user behavior analytics tool that provides session recordings, heatmaps, and interaction insights.
Hotjar
Hotjar is a user behavior analytics platform that helps diagnose page conversion issues.
Plausible Analytics
Plausible Analytics is a privacy-focused web analytics tool that offers cookie-free tracking and simple metrics.
Fathom Analytics
Fathom Analytics is a privacy-focused web analytics tool that emphasizes ease of use and visual clarity in reporting.
PostHog
PostHog is an open-source product analytics platform that offers event tracking, session recordings, and more.
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